I am a multi-disciplinary Dubai based branding creative who specialises in creating impactful brand identities and marketing communications.

I create, explore design logos amazing surprising yet natural solutions to complex problems ensuring each client’s objectives  and have worked within a multitude of sectors, from fashion to finance. With every project, no matter what the sector, I aim to instill the same values of engagement, clarity, design rigor and exceptional quality.

I constantly aim to push boundaries in order to ignite passion within the client and their customers, embracING simplicity, creativity, difference and authenticity, and through this design collaboration, a unique value set is unlocked enabling the branding communications to achieve its potential.

Behance — instagram  — linkedin

Selected Projects

Satori Identity
Client: Satori
Services: Branding, Design, Concept

EP Blast
EP Blast Identity

EP Blast surface solutions is a mobile service surface blasting company.

Client: EP Blast
Date: August 1, 2016
Services: Branding and Design

Abdulla Salem
Abdulla Salem

Abdulla Salem is a multi-faceted brand targeted at both corporate finance and men’s fashion. Within the Brand Abdulla-Salem, on the “corporate side” the aim was to arrive at a forward thinking modern identity, which delivered individuality and a professional approach,maintaining an air of approachability.

While Brand Abdulla Salem – “fashion” presents a lifestyle experience for the fun, sporty and spontaneous gentlemen who appreciates quality.The identity for Brand – Abdulla Salem is one that is classic, versatile yet playful. The logo mark relates to the brand name and the monogram of a classic “A” and a casual slab/san serif “S” coming together seamlessly creating one form, Brand – Abdulla Salem.

Client: Abdulla Salem
Services: Branding, Design & Print

12Blues Maldives Hotels and Resorts
brand design Maldives
Client: 12Blues Hotels and Resorts
Website: 12blues.com
Date: 2015-01-10
Services: Branding, Design, print

Nao Desça Do Salto 
Nao Desça Do Salto

Nao Desça Do Salto is new brand of shoes manufactured according to comfort of its clients namely brides, resulting in unique, high quality, comfortable shoes being created wearable for the duration of a day without your feet feeling the pain.

Client: Não Desça Do Salto
Website: ndds.com.br
Services: Design, Art Direction, Print, Branding


dec 2010 - today
Creative Director at Lindemann Rock
Dubai, UAE
apr 2007 - dec 2010
Senior Designer at Fogo
Dubai, UAE
sep 1999 - apr 2007
Designer at tmh
Dubai, UAE
Jun 1999 - Sep 2000
Designer at sms creative
Slough, United Kingdom
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