12Blues Maldives Hotels and Resorts

Client: 12Blues Hotels and Resorts
Website: 12blues.com
Date: 2015-01-10
Services: Branding, Design, print

Overview

12 Blues is a 10-acre private island located in the Maldives archipelago. This island is 90 miles north of Male and accessible by a 35 minute sea plane journey. 12 Blues is also the world’s first hotel residences offered for sale by the government of the Maldives.[1] On 11 October 2011, the President of the Republic of Maldives Mohamed Nasheed attended the groundbreaking of the 12 Blues, confirming the government’s support for foreign investment in the Islands.[2] The hotel residences were expected to open in 2012.

Deliverables

Brand identity, printed sales & marketing collateral, copywriting, photographic art direction, operational collateral

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