Lumen Investments, needed a branding concept that embodies durability, transparency and trustworthiness of its products. The solution was to ground the visual identity in something almost archetypical. Inspired by the seed of life – (representing the seven stages, steps, or days of creation) the identity and branding was crafted to strongly emphasize the brand’s dedication to proceedure and methodology.

Design

• Visual identity
• Verbal identity
• Bespoke typeface
• Iconography
• Guidelines / Brand portals