Lumen Investments, was formed in 2017, and is an alternative asset management company based in Dubai investing in global markets.
Lumen Investments, needed a branding concept that embodies durability, transparency and trustworthiness of its products. The solution was to ground the visual identity in something almost archetypical. Inspired by the seed of life – (representing the seven stages, steps, or days of creation) the identity and branding was crafted to strongly emphasize the brand’s dedication to proceedure and methodology.
- Visual identity
- Verbal identity
- Bespoke typeface
- Guidelines / Brand portals