Samuel Creations Having recently gone through a period of significant expansion,having opened a new office in Beirut. They have a strong track record in Dubai, but they weren’t perceived as being particularly dynamic or international. They wanted a new identity that would help them shift perceptions so that they would be seen as a more contemporary, global business. The solution was to position and rebrand SamuelCreations, as a confident, forward thinking organisation with a logo evocative of architectural hand-drawn lettering. We created the identity and corporate collateral with brand guidelines.