Sky Steel Systems is a leading building facade access solution and turnkey provider in the GCC. Over the past few years, Sky Steel Systems had transcended its identity due to the standards and quality of their output and by doing the important things well.
Sky Steel Systems, through their innovative designs and superior quality, they have grown their market share in the GCC; but now wanted to shift the perception of how the company is perceived via their branding.
It is because of this, that Sky Steel Systems came to us. The brands overall direction was strong but ultimately, very conservative, so the challenge was to communicate how Sky Steel Systems could be “edgy”, while still carrying the trustworthy brand message.