Rebranding Samuel Creations – SC Design+
Having recently gone through a period of significant expansion,having opened a new office in Beirut. They have a strong track record in Dubai, but they weren’t perceived as being particularly dynamic or international.
They wanted a new identity that would help them shift perceptions so that they would be seen as a more contemporary, global business.
We began rebranding SamuelCreations, as a confident, forward thinking organisation with a logo evocative of architectural hand-drawn lettering to ensure a clear and easy to read brand name with a simple message communicating the firm’s diverse offerings..
We created the identity and corporate collateral with brand guidelines.