Karak Inc is a new Karak venture and food store situated in Boxpark Dubai along Al Wasl Road, a property development project from Meraas located in Dubai. Named after the Karak Chai a famous Middle Eastern tea that is made with black tea, cardamom and evaporated milk.
Karak Inc.offers a relaxed surrounding in which to enjoy your daily dose of Karak with a “joyful vibrancy that avoids kitschiness or pastiche”. We were commissioned to propose an identity that would resonate with the audiences tastes and karak's history with a homegrown, authentic experience created to be more than just a tea drink. They want people to pull up, or stop by and immerse themselves in an entire tea-drinking experience. From the energy of the staff, to the vibe of the space, music ambience and that local touch of the Jumeirah neighborhood.Karak Inc's mission is to serve up the best karak in town; for the enthusiasts and the curious. Their karak is more than just a type of tea drink – it’s an experience, made locally in dubai from the people that know and love the city, and the karak.
The brand is simple, good karak, all day, every day and all the feel good vibes incorporated.
Mike Rock creates authentic, culturally relevant brand identities and communications that drive positive customer experiences and create genuine emotional connections.
© Mike Rock Branding
Design • UI/UX • Social Media
© All rights reserved. Mike Rock Branding • Design • ui • ux • Social Media
© All rights reserved. Mike Rock
Branding • Design • ui • ux • Social Media