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Lumen Investments, needed a branding concept that embodies durability, transparency and trustworthiness of its products. The solution was to ground the visual identity in something almost archetypical. Inspired by the seed of life - (representing the seven stages, steps, or days of creation) the identity and branding was crafted to strongly emphasize the brand's dedication to proceedure and methodology.

 

Lumen Investments, needed a branding concept that embodies durability, transparency and trustworthiness of its products. The solution was to ground the visual identity in something almost archetypical. Inspired by the seed of life - (representing the seven stages, steps, or days of creation) the identity and branding was crafted to strongly emphasize the brand's dedication to proceedure and methodology.

 

Lumen Investments, needed a branding concept that embodies durability, transparency and trustworthiness of its products. The solution was to ground the visual identity in something almost archetypical. Inspired by the seed of life - (representing the seven stages, steps, or days of creation) the identity and branding was crafted to strongly emphasize the brand's dedication to proceedure and methodology.

 

Identity
Typeface Design
Iconography
Guideline

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