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Rebranding for Samuel Creations / SC Design+. Taking a holistic approach to all design, SC Design+ is a swiss based design firm. With 40 years heritage in rendering architecture and interior design.

 

Lumen Investments, needed a branding concept that embodies durability, transparency and trustworthiness of its products. The solution was to ground the visual identity in something almost archetypical. Inspired by the seed of life - (representing the seven stages, steps, or days of creation) the identity and branding was crafted to strongly emphasize the brand's dedication to proceedure and methodology.

 

Lumen Investments, needed a branding concept that embodies durability, transparency and trustworthiness of its products. The solution was to ground the visual identity in something almost archetypical. Inspired by the seed of life - (representing the seven stages, steps, or days of creation) the identity and branding was crafted to strongly emphasize the brand's dedication to proceedure and methodology.

 

Identity
Typeface Design
Iconography
Guideline

An independent brand creative based in Dubai, here to do great work and be the
kind of person you want in the room.

Let’s have some fun.

An independent brand creative based in Dubai, here to do great work and be the kind of person you want in the room.

Let’s have some fun.

An independent brand creative based in Dubai, here to do great work and be the kind of person you want in the room.

Let’s have some fun.


An independent brand creative based in Dubai, here to do great work and be the kind of person you want in the room.

Let’s have some fun.


Brand Strategy
Brand Naming
Brand Design
Content Strategy
Experience Design

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