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Lumen Investments, needed a branding concept that embodies durability, transparency and trustworthiness of its products. The solution was to ground the visual identity in something almost archetypical. Inspired by the seed of life - (representing the seven stages, steps, or days of creation) the identity and branding was crafted to strongly emphasize the brand's dedication to proceedure and methodology.

 

Lumen Investments, needed a branding concept that embodies durability, transparency and trustworthiness of its products. The solution was to ground the visual identity in something almost archetypical. Inspired by the seed of life - (representing the seven stages, steps, or days of creation) the identity and branding was crafted to strongly emphasize the brand's dedication to proceedure and methodology.

 

Identity
Typeface Design
Iconography
Guideline

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A multi-disciplinary Dubai based designer, specialising in creating impactful,culturally relevant and boundary-pushing brand indentities and marketing communications for companies of all sizes.

A multi-disciplinary Dubai based designer, specialising in creating impactful,culturally relevant and boundary-pushing brand indentities and marketing communications
for companies of all sizes.

A multi-disciplinary Dubai based designer, specialising in creating impactful,culturally relevant and boundary-pushing brand indentities and marketing communications for companies of all sizes.

A multi-disciplinary Dubai based designer, specialising in creating impactful,culturally relevant and boundary-pushing brand indentities and marketing communications for companies of all sizes.

A multi-disciplinary Dubai based designer, specialising in creating impactful,culturally relevant and boundary-pushing brand indentities and marketing communications for companies of all sizes.

Brand Strategy
Naming
Brand Design
Print Design

Brand Strategy
Naming
Brand Design
Print Design

Brand Strategy
Naming
Brand Design
Print Design

Brand Strategy
Naming
Brand Design
Print Design

Web Design
Experience Design
Package Design

Brand Strategy
Naming
Brand Design
Print Design

Brand Strategy
Naming
Brand Design
Print Design

Brand Strategy
Naming
Brand Design
Print Design

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